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Gladiator II and Wicked: Audience Insights
This presentation explores the top drivers and holdbacks for two upcoming films: Gladiator II and Wicked. We'll examine what excites potential viewers and what might hold them back from seeing these movies, including insights from specific demographic groups.

by Jared Feldman

Gladiator II: Top Drivers
The bar chart highlights the top drivers for potential viewers. The top three drivers are a strong action and adventure plot, the historical epic setting, and the sequel aspect building on the original movie. These factors suggest viewers are excited for a continuation of the Gladiator story with similar elements. The bar chart highlights the top drivers for potential viewers.
Gladiator II: Top Drivers
1
Talent & Cast
The presence of popular or respected actors can significantly drive interest. Fans of these actors are often eager to see their performances and are drawn to movies featuring their favorite stars.
2
Film Elements
This includes aspects like the movie's direction, cinematography, and overall production quality. High-quality film elements can create a compelling viewing experience, attracting audiences who appreciate well-crafted movies.
3
Viewing Preferences
Preferences related to the viewing experience, such as the desire to see a movie on the big screen or in a theater setting, can be strong motivators. Some viewers prefer the immersive experience that theaters offer.
4
Story & Plot
A captivating story or plot can be a major draw for audiences. Viewers are often interested in engaging narratives, intriguing storylines, or continuations of beloved stories.
Gladiator II: Top Holdbacks
Cost Concerns
Financial considerations can be a significant barrier. The cost of movie tickets, especially in theaters, can deter potential viewers, particularly if they feel the movie isn't worth the expense.
Genre & Style
Personal preferences for certain genres or styles can influence decisions. If the movie's genre doesn't align with a viewer's tastes, they might be less inclined to watch it.
Time Constraints
Busy schedules and lack of time can prevent people from going to the movies. Even if they're interested, finding the time to watch a movie can be challenging.
Uncertainty
Doubts about the movie's quality or appeal can lead to hesitation. If viewers are unsure about whether they'll enjoy the movie, they might choose to wait for more reviews or feedback.
Gladiator II: Top Holdbacks - Hispanic Audience
1
Film Elements
Concerns about specific elements of the film, such as the use of computer effects or not having seen the first movie, can deter interest.
2
Series Discussion
Discussions around the series, such as not having seen the original movie, can influence decisions. If viewers feel disconnected from the series, they might hesitate.
3
Viewing Preferences
Preferences related to the viewing experience, such as uncertainty about the movie's excitement or entertainment value, can be a holdback.
4
General Sentiments
General feelings of uncertainty or lack of enthusiasm can impact the decision to watch a movie.
5
Miscellaneous
Various other reasons that don't fit neatly into specific categories can also act as holdbacks. These might include personal circumstances or other individual preferences.
Gladiator II: Top Holdbacks - Men under 25
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4
5
1
Film Elements
Concerns about specific elements of the film, such as excessive action or competition with other movies, can deter interest.
2
Series Discussion
Discussions around the series, such as doubts about the storyline's originality, can influence decisions. If the sequel doesn't seem fresh, it might not attract viewers.
3
Viewing Preferences
Preferences related to the viewing experience, such as deciding whether it's worth paying to see in theaters, can be a holdback.
4
General Sentiments
General feelings of uncertainty or lack of enthusiasm can impact the decision to watch a movie.
5
Miscellaneous
Various other reasons that don't fit neatly into specific categories can also act as holdbacks. These might include personal circumstances or other individual preferences.
Wicked: Top Drivers
1
Talent (Cast and Performers)
The presence of well-known actors and performers, particularly those with a strong fan base, is a significant draw. Audiences are often excited to see their favorite stars in new roles or performances.
2
Music
The musical elements of the film, including soundtracks and performances, are a major attraction. This is especially true for films based on popular musicals or featuring renowned musicians.
3
Story
A compelling storyline or a unique twist on a well-known narrative can captivate audiences. This includes adaptations of beloved stories or prequels that explore untold backstories.
4
Viewing Experience
The overall experience of watching the movie, including visual effects, cinematography, and the atmosphere of a theater, enhances the appeal. This is often highlighted in films with grand visuals or immersive storytelling.
Wicked: Top Holdbacks
1
1
Content Concerns
Some viewers may have reservations about the film's content, such as its themes, storyline, or how it aligns with their preferences.
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2
Casting and Performance Doubts
Concerns about the casting choices or the performances of certain actors can be a holdback.
3
3
Genre or Style Preferences
The film's genre or style might not appeal to everyone. Some audiences may not enjoy musicals, fantasy elements, or specific storytelling approaches.
4
4
Cost and Accessibility
Practical considerations such as ticket prices, availability, or the effort required to watch the film can be holdbacks.
Wicked: Top Holdbacks - Hispanic and Men under 25
Hispanic Audience
  • General Sentiment: Overall lack of interest or hesitation
  • Content: Concerns about storyline or themes
  • Genres: Disinterest in musicals
  • Miscellaneous: Unspecified reasons for disinterest
  • Viewing Experience: Lack of information or preference for other films
Men under 25
  • Content: Skepticism about remakes or appeal of the story
  • General Sentiment: Overall disinterest
  • Genres: Disinterest in musicals or fantasy films
  • Miscellaneous: Unspecified reasons for hesitation
  • Talent: Concerns about casting choices or performances